Hedix Website
Personal Data Processing Information Text
FUSION POINT SOFTWARE INFORMATION TECHNOLOGY LIMITED COMPANY ("FUSION") values the security and confidentiality of the personal data of its Customers and Potential Customers. Companies within the structure of FUSION POINT SOFTWARE INFORMATION TECHNOLOGY LIMITED COMPANY conduct their personal data processing activities in accordance with the regulations stated in the Personal Data Protection Law No. 6698 (“KVKK”).
- Data Controller
According to Article 10 of KVKK, the first paragraph’s subparagraph (a), there is an obligation to provide information about the identity of the data controller. FUSION POINT SOFTWARE INFORMATION TECHNOLOGY LIMITED COMPANY ("FUSION") will be the "data controller" for personal data collected in connection with the use of the www.hedix.com.tr website, including participation in the Hedix automatic sales, Hedix store, and Hedix World programs. The identity of the data controller is legally established as a limited company according to the laws of the Republic of Turkey, continuously operating, and registered with the Antalya Trade Registry Directorate under registration number 127201, Mersis number 0388177616400001, located at Altınkum Mah. 416. Sk. No:14/5 Konyaaltı/ANTALYA.
- Processed Personal Data
Your personal data primarily includes contact information such as name, surname, email, and mobile phone number, city, gender, date of birth, the URL of the form filled at https://hedix.com.tr/pages/contact, IP address at the time the form was filled, device information, browser information, and messages sent to and received by the Company's Short Number and Keyword. These are intended to identify or make you identifiable. Your data provided during shopping at Hedix automatic sales points or on the www.hedix.com.tr website, shopping records, and forms filled out are processed by FUSION POINT SOFTWARE INFORMATION TECHNOLOGY LIMITED COMPANY.
- Purposes and Legal Reasons for Processing Personal Data
The personal data specified in the “Processed Personal Data” section are processed according to the principles of personal data processing specified in Article 4 of KVKK, based on one or more of the personal data processing conditions mentioned in Article 5 of KVKK. In this context, your personal data are processed:
(i) To fulfill legal obligations stemming from laws such as the Consumer Protection Law, the Turkish Obligations Law, the Turkish Commercial Code, and tax legislation, and to respond to consumer applications based on the legal obligation fulfillment reason, (ii) To facilitate membership registration and password reset processes based on the legal reason of establishing and performing a contract, (iii) For purposes including managing legal procedures or obtaining legal advice, resolving disputes and legal cases, establishing, using, and protecting a right in cases of potential disputes based on the necessity of data processing for establishing, using, and protecting a right, (iv) If permission is given under the Electronic Commerce Law, to continue communication, advertising, and marketing activities, informing customers about new products and promotions, and engaging in social activities like running groups for commercial and non-commercial purposes based on having your consent, (v) If shared, data related to city, gender, and date of birth are processed for conducting advertising and marketing activities, providing personalized advertising and marketing based on usage characteristics, and applying personalized prices on special days like birthdays, (vi) To create a customer database, enhance and personalize customer experience, facilitate easy access to products, and enable necessary communication with the Relevant Person in connection with the membership based on your explicit consent, (vii) For managing our data within the company, determining and implementing commercial and business strategies, distributing emails, conducting research and analysis, managing brand and product promotions, and certain services and features based on having your explicit consent.
This Personal Data is kept accurate and up-to-date as long as necessary for the purposes described above, used in a way that is relevant to, limited to, and proportionate with the purposes they are processed for, and preserved for a reasonable period as determined legally.
- To Whom and for What Purposes the Processed Personal Data May Be Transferred
In line with the purposes mentioned above, Fusion Point successors, service providers, suppliers, and other designated third parties/organizations may need to use and transfer the information you have provided to reach you and improve service quality.
Your collected personal data:
- For the necessary work to be done by our business units to benefit you from our products and services, for tracking orders and conducting necessary processes related to orders, sending products to the specified address, collecting payments, issuing invoices and dispatch notes, and shipping purchased products, based on the legal reason of establishing and performing a contract,
- For managing our data within the company, determining and implementing commercial and business strategies, distributing emails, conducting research and analysis, managing brand and product promotions, and certain services and features based on having your explicit consent,
- If permission is given under the Electronic Commerce Law, to continue advertising and marketing activities, informing customers about new products and campaigns, and engaging for commercial and non-commercial purposes based on having your explicit consent,
- To ensure the legal and commercial security of persons who have a business relationship with our company, comply with administrative requests, court orders, or laws, prevent the illegal use of our services or violation of our Terms of Use and policies, defend ourselves against claims/demands by third parties, and support fighting against or investigating fraud (e.g., fraud, theft), based on the necessity of data processing for establishing, using, and protecting a right, personal data processing third-party service providers may transfer your personal data to our business partners, suppliers, shareholders, Bank Pos implementers, cargo companies, legally authorized public institutions, and private individuals in accordance with national and international regulations, primarily Article 8 of KVKK, to residents within the country.
Within our company, only individuals and organizations that need access to your personal data to fulfill the purposes stated above will have access to such data. Additionally, within our group of companies, our affiliates, and our shareholders, your personal data may be transferred as necessary for central functions that serve the group or inter-company functions based on organizational structures, or for the purposes stated above.
Furthermore, based on having your explicit consent, your Personal Data may be transferred abroad in compliance with the personal data processing conditions stated in Article 9 of KVKK and taking data security measures, due to the infrastructure services of third-party service providers we receive services from (such as cloud usage) being abroad.
- Method and Legal Reason for Collecting Your Personal Data
Your personal data are collected through automatic or non-automatic means based on the legal reasons stated above, by sharing your personal data directly through Hedix automatic sales points or the www.hedix.com.tr website, creating and using a Hedix Card, registering for our SMS/email lists, and to conduct our commercial activities and provide you with products and services and improve our processes.
- Your Legal Rights Regarding Processed Personal Data
As personal data owners, you can send your requests and questions regarding your rights by adding your identification, phone, and address details to help us recognize and communicate with you. You can send these signed and in writing to the company headquarters address mentioned in Article 2 by registered mail, deliver your application in person, or send it via tr.infofusion@gmail.com. If the process requires an additional cost, a fee will be charged according to the tariff determined by the Personal Data Protection Board. The rights you have under Article 11 of KVKK as real persons whose personal data are processed are as follows: i. to learn whether personal data is being processed, ii. to request information if personal data is processed, iii. to learn the purpose of data processing and whether data is used in accordance with its purpose, iv. to know the third parties to which personal data is transferred domestically or internationally, v. to request the rectification of incomplete or inaccurate data, if any, and to request notification of the operations performed in this context to third parties to whom personal data have been transferred, vi. to request the deletion or destruction of personal data in the event that the reasons necessitating their processing cease to exist, notwithstanding that they have been processed in accordance with KVKK and other relevant laws, and to request notification of the operations performed in this context to third parties to whom personal data have been transferred, vii. to object to outcomes that are to the detriment of the person arising from the analysis of personal data exclusively through automated systems, viii. to claim compensation for damages arising from the unlawful processing of personal data.